Privacy Policy


Welcome to visitors of (“our site”). Our site is hosted by us, Equestrian Advisor Ltd. On our site, users of equestrian businesses in the United Kingdom can read and write reviews by others, and view information submitted by equestrian businesses themselves.

We are a limited company registered in England and Wales under company number 10398801, whose registered office is at Unit 6, Heritage Business Centre, Derby Road, Belper, United Kingdom, DE56 1SW.

In this policy we describe what information we collect and what uses we put it to.

What Information We Collect and How We Collect It


When users register and create a profile on our site, we may ask them to select a username, and enter their name, email address, telephone number, postcode and a password. We may also ask about your preferences in relation to the equestrian industry.

We collect personally identifiable information from our users at several different points on our site including registration, and any contact made by users in relation to any comments, questions or complaints they have.


We use the following cookies:

A cookie to store your location if you click the navigation icon. This is so we can serve location-based search results to you more efficiently.

Google Analytics. Google Analytics collects information about how visitors use our site. We then use the information to compile reports and to help us improve our site. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page -

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

How we use the Information we collect

Upon activation of an account, the information submitted will be used by us to allow the registered user to use our site.

Additionally, we may use the information for the following purposes:

to help us identify users and any accounts held with us;


research, statistical analysis and behavioural analysis;

customer profiling and analysing user’s purchasing preferences;

fraud prevention and detection;

billing and order fulfilment;

customising this website and its content to user’s particular preferences;

notifying users of any changes to this website or to our services that may affect them;

investigating any complaints that another person has been defamed, or another person’s rights have been infringed, by any submission you make to the site;

improving our services.

Payment Processing

All payments made on this website will be processed by a third party credit card processor – Stripe. Stripe encrypts all payment transactions. All such transactions will be governed by the Stripe privacy policy at

Marketing and opting out

If users have given permission, we may contact them by email about products, services, promotions, or special offers that may be of interest to them, either from us or from one of our partners in the equestrian industry. If users prefer not to receive any direct marketing communications from us, they can opt out at any time. See further 'Users’ rights', below.

Disclosure of user’s personal data

We may disclose user’s personal data to:

other companies within our group;

our agents and service providers;

law enforcement agencies in connection with any investigation to help prevent unlawful activity;

our business partners in accordance with the 'Marketing and opting out' section above; and

on request from any person, in the event that that person alleges that they have  been defamed, or their rights have been infringed, by any submission you make to the site.

Keeping user’s data secure

We will use technical and organisational measures to safeguard user’s personal data, for example:

access to a user’s account is controlled by a password and username that are unique to them;

we store user’s personal data on secure servers.

While we will use all reasonable efforts to safeguard user’s personal data, users acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from users or to users via the internet.

Information about other individuals

If users give us information on behalf of someone else (e.g. an equestrian business owner gives information in relation to an individual worker), they in doing so confirm that the other person has appointed them to act on his/her behalf and has agreed that they can:

give consent on his/her behalf to the processing of his/her personal data;

receive on his/her behalf any data protection notices; and

give consent to the transfer of his/her personal data abroad.

Transfers of data out of the Equestrian Advisor

We may need to transfer user’s personal data to the data centres of our hosting provider for the purpose of hosting and operating the site. By using the site, you give us your consent to such a transfer.

Users’ rights

Users have the right, subject to the payment of a small fee (currently £10), to request access to personal data that we may process about them. If a user wishes to exercise this right, they should:

put user’s request in writing to;

include proof of user’s identity and address (eg a copy of user’s driving licence or passport, and a recent utility or credit card bill);

attach a cheque in the amount of £10 made payable to Equestrian Advisor Ltd; and

specify the personal data you want access to, including any account or reference numbers where applicable.

Any person shall have the right to require us to correct any inaccuracies in any personal data held about them on the site, free of charge. If a user wishes to exercise this right, they should:

put user’s request in writing;

provide us with enough information to identify you (eg account number, username, registration details); and

specify the information that is incorrect and what it should be replaced with.

Users also have the right to ask us to stop processing their personal data for direct marketing purposes. If a user wishes to exercise this right, a user should:

put user’s request in writing (an email sent to with a header that says 'Unsubscribe' is acceptable);

provide us with enough information to identify the user (eg account number, username, registration details).

Our contact details

We welcome user’s feedback and questions. If you wish to contact us, please send an email to

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website.

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